Product Library — Websites & Presence
Tools a prospect actually wants: calculators and resources that trade real value for a real conversation.
What it is
Calculators and lead magnets are the Logix system's value-first tools: a missed-revenue calculator, a savings estimator, a checklist or guide — something a prospect genuinely wants, delivered in exchange for the conversation, not held hostage behind hype.
What it does
The tool does real math on the visitor's own numbers, so the result is personal and credible — and it lands in the workspace with the inputs attached, giving follow-up something true to talk about.
How it fits the Logix system
These are the content engine's heavy lifters: the assets campaigns point at, posts promote, and partners share. In Logix, a lead magnet isn't a PDF and a prayer — it's a working tool plumbed into the queue.
Part of the Logix web standard — built per business and campaign.
Calculators & Lead Magnets — Value First
The honest lead magnet is a tool, not a trap: a calculator that runs a prospect's own numbers, or a resource they'd actually keep. Logix calculators trade real value for a real conversation — and the inputs land in the workspace, so follow-up starts from truth. This film shows the trade done right.
Chapters: 0:00 The PDF-and-a-prayer problem · 0:15 Run their numbers, not your claims · 0:38 Inputs land in the record · 0:58 The assets campaigns point at
The film's full narration script and this product's podcast episode script are written and in the production queue; the finished film and episode will play here.
Every product in this library runs on one standard. A pilot is still the way in.