Product Library — Media & Film
The films that carry the story: brand films and explainers that show the business — and the system — in motion.
What it is
Explainer and brand videos are the flagship films of a Logix business: the brand film that carries its story and promise, and the explainers that make its offers and systems understandable in two minutes instead of twenty paragraphs.
What it does
Scripted from the Vault, produced in the brand's design language and voice, these films do the persuading that text can't: they show the business's world, its people and proof, and the customer's path — then sit on the home page, the proposals, and the channels, working every day.
How it fits the Logix system
This library you're reading is part of the pattern: every Logix product gets its film. Explainer craft is how a family of systems stays understandable — the films are the standard's teaching layer.
Part of the media program — the flagship films of each brand.
Explainer & Brand Films — The Story in Motion
Some things can't be said in paragraphs — they have to be shown. Logix explainer and brand films carry the business's story and make its systems graspable in two minutes: scripted from the Vault, produced in the brand's language. This film is about the films.
Chapters: 0:00 What paragraphs can't do · 0:14 The brand film: story and promise · 0:36 Explainers: systems in two minutes · 0:57 The family's teaching layer
The film's full narration script and this product's podcast episode script are written and in the production queue; the finished film and episode will play here.
Every product in this library runs on one standard. A pilot is still the way in.