Product Library — Media & Film
Five seconds of hook, five seconds of brand: the family's short-form ad format — a real line to camera, then the branded end card.
What it is
The WTF format is the Logix family's signature short video ad: a five-second hook — a person speaking one punchy line straight to camera — followed by a five-second animated branded end card with karaoke-style captions throughout.
What it does
The format is deliberately short and repeatable: one idea per ad, produced fast, in the brand's identity. A library of hooks can cover a business's offers, seasons, and objections — each one a complete, shareable ad.
How it fits the Logix system
WTF ads are the content engine's spearhead format: the creative the ad campaigns run, the social channels post, and the landing pages embed. One line, one brand, ten seconds — endlessly reusable.
A signature family format — produced per brand and campaign.
WTF Ads — Ten Seconds, One Idea
The WTF format is the Logix family's short video ad: a five-second hook spoken to camera, a five-second animated branded end card, captions throughout. Built to be produced fast and run everywhere. This film breaks down the format and why it works.
Chapters: 0:00 Why ten seconds · 0:13 The hook: one line, to camera · 0:32 The end card: brand, burned in · 0:52 A library of hooks
The film's full narration script and this product's podcast episode script are written and in the production queue; the finished film and episode will play here.
Every product in this library runs on one standard. A pilot is still the way in.